Saturday, December 6, 2008

Diane von Furstenberg inspired wrap dresses for breastfeeding mums!

Finally I've finished the other two garments. These are both wrap dresses but one is made of a printed cotton voile with a black cotton lycra binding; and the other is made of the same black cotton jersey with the printed voile as trim. The jersey dress also has a collar. The print dress also features princess seams with invisible zippers for easy breastfeeding/nursing access.

Here's what a friend of mine said when I emailed her the collection:

"They look fantastic Amanda and the breastfeeding option is genius. Truly. There are not any proper breastfeeding clothes and I've NEVER seen a sexy dress which you could wear to work or a party and be able to breastfeed without having to hoik it over your head or pull half your body out. There is nothing like these frocks out there - and you'd wear them if you were breastfeeding or not! You are really on to something! Put your feet up and then I think you will need to conquer the world."

The parade is on Monday, I am so excited!

Let me know what you think! Enjoy!

Monday, December 1, 2008

1950s-inspired printed shirtwaist dress... with breastfeeding zips!

So I'm about to complete my fashion design certificate, and 7 days away from our end-of-year parade. Today I finished one of my three dresses which I am delighted to share with you all.

This is garment AMASD002. It's a very simple shirtwaist dress with a fitted bodice, full (flared A-line) skirt, above-elbow sleeves with asymmetrical buttoned cuffs, and two princess seams running down the front of the bodice which contain invisible zippers for easy breastfeeding access! My target market is 30-45 year old mums of small children (like me) who find it impossible to (a) find anything nice to fit/flatter us post-baby, and (b) find anything nice to fit/flatter us AND make it easy to breastfeed. I designed, patternmade and constructed the whole thing myself.

I will post the others as I complete them over the next few days.